Ben Hogan Golf: working with a legend

Working with a legend

The name Ben Hogan is bigger than the game of golf. Born in Texas and known around the world, Ben Hogan Golf Clubs are designed and assembled by clubmasters in Fort Worth, Texas – the very city where Ben Hogan started it all.

For the announcement of four new product lines, Agent was tasked with producing a series of videos to promote FT. WORTH™ Irons, PTx™ Irons, VKTR HYBRIDS™, and "Making Your Hogans," a story detailing the legacy and craftsmanship built into every Ben Hogan Golf Club.

In Spring 2016, Agent worked with Ben Hogan Golf in Fort Worth to develop these stories. We shot all video, including interview, location photography, and product photography. The videos feature historic images edited alongside custom-created, modern user interfaces and 3D animations, which highlight the groundbreaking technology of the PTx Irons, inside and out.

Hear it from them

"...a huge thanks to Matt Doane and Caleb Germany for their talents on creating this video."
Hallie Cochran
Manager of Creative Services

Teaser videos & Youtube pre-roll

Agent also produced teaser videos for each full-length video. Featured on social media and other popular websites, these videos help increase page views and conversions.

The Agent promise – Whatever it takes

Agent is a different kind of ad company. We don’t peg ourselves as a production company, a media company, or a marketing firm. We’re a dedicated team who do whatever it takes to help our clients connect with new customers. Sometimes, it’s an ad campaign. Other times, it’s a photo shoot or a press release. It’s always something different. If you’re looking for something new, contact us today.